The Creative Vitality Profile

In the opinion of the 1500 CEOs interviewed for IBM's 2010 Global CEO Study...

"Creativity is the most important leadership quality."

That's why our Creative Vitality Profile™ may be the single most important diagnostic tool at your disposal. The profile identifies the characteristics of your organization's culture that relate to creativity, adaptation, and innovation, and suggests an initial strategy for fundamental improvement. It characterizes your organization using these measures:

• Overall creative vitality
• Vitality in three essential cultural dimensions
• Vitality in four essential performance dimensions
• Vitality at four levels in the organizational hierarchy

The profile identifies the key areas of creative vitality most in need of support, and suggests where best to begin applying your influence for change. As events proceed, it will serve as a roadmap that you and your "partners in crime" will use repeatedly to guide your efforts. After six months or a year, you can re-administer it to see what effect you've had, where your efforts have had the most impact, and what areas remain for improvement.

Summary Page

Inside Page

This assessment tool is based on an integrated model of the creative process — a model that combines concepts and best practices from project management, conflict resolution, technology development, and the performing arts. The integration of those disciplines, combined with a compelling graphical presentation and the voice of a "Maestro", make the diagnosis both clear and deeply powerful.

One client has called it "uncanny".

Here's the first paragraph of Maestro's comments from a real live profile report:

"Your organization is moderately receptive to creativity. Its vitality is sufficient to survive, but must improve if it expects to keep up with its market. Maestro would be surprised if it didn’t already have capacity issues, because its management structures do not seem to foster commitment or delivery."

You can't get much more direct than that, can you?

The profile questionnaire, itself, will take only ten minutes of your time to complete online, and you'll receive your confidential results in a thorough pdf report. One of our consultants will then schedule a 30-minute phone call with you to provide in-depth interpretation and answer any questions you may have.

This unique diagnostic assessment is convenient, affordable, and exceptionally valuable, both for guiding interventions and for teaching leadership skills. And best of all – the first one at your organization is free!

So contact us today to get your access code.