In their May 2010 study, Capitalizing on Complexity, based on face-to-face conversations with more than 1,500 chief executive officers worldwide, the researchers found that:
"CEOs saw the need to seed creativity across their organizations rather than set apart “creative types” in siloed departments like product design."In fact, the 1500 CEOs selected creative leadership as the most important leadership attribute!
"And it’s not sufficient to be prepared for it personally. They must equip their entire organization to be a catalyst for creativity. For most leadership teams, this requires an entirely new set of capabilities."
If you feel confident in your personal creativity, then your career prospects are definitely looking up. If not, it may be time to start building up those skills and that confidence.
As for your business, I would venture to say that the controls you have in place are making it virtually impossible for creativity to expand beyond the walls of your product design and marketing departments.
One key element in this kind of cultural change is the degree to which creative people feel welcome in your company. By creative people I mean those who are not shy about their creativity. They may be musicians, actors, graphic artists, painters, videographers, web producers, or writers. They may be professionals or hobbyists. But they already have the creative perspective that your company needs. You need to hire them and you need to keep them. Unfortunately, most of you are not doing that.
For example, I'm amazed at how little use the business community
This talent wants a home, and it wants to contribute. What are you doing to welcome it into your company?