Creative Leadership Fundamentals

Creative Leadership is a leadership technique for inspiring and sustaining creative work. It is based on the view that work is a cyclical process consisting of four steps:

1. Appreciate what is
2. Explore what could be
3. Challenge what should be
4. Produce what will be

This view has descriptive value for leaders because it provides a framework for understanding how work practices encourage or discourage creativity. It also has prescriptive value because it shows leaders what to do (and how to do it).

Though simply described, the process is not always easy to follow. Success requires development of a sense of balance, an instinct for flow, and a comprehensive repertoire.

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