Bob Lieberman's Blog

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Imagination Is King

The culture at most companies encourages leaders to "force" – if expectations for delivery aren't being met, leaders are supposed to use incentives or discipline to speed things up. Possibly leaders at your company do this. Or maybe you do, yourself. So I ask you, "Is it working?"

Are You A Noun Or A Verb?

I usually think of my career in terms of skills. I'm a software engineer, a musician, a manager, an educator, a consultant, a mentor. I identify with my craft and I take pride in my craftsmanship. In other words, I'm a verb.

Promotion As Listening

I had an interesting conversation with a colleague yesterday about customer awareness. Making aware is where we started, but we soon found ourselves talking about becoming aware, because it turns out that's where the action is.